Spotlight: OPioneers! (Go Forth)

One of the best ads I have seen in quite some time, which also played a significant role in inspiring me to pursue a career in advertising, is Wieden+Kennedy’s spot for Levi’s – “OPioneers!” 

There is something very raw and passionate about it.  I love the emotions it inspires without making it painstakingly obvious what the product is. 



I havent felt the need to dance around a bonfire  topless in my favorite sea-soaked jeans lately but the urge returns every time I watch this. 

Love it!


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