Rapha Continental Movie – Exemplary Branding

This is how to build emotional connections with your brand…

If this doesnt inspire you to get out and experience life, check your pulse. 

The emotion of the movie almost overshadows having to cram your goodies into those shorts.

Almost.

“Not until we are lost do we begin to understand ourselves.” 

– Henry David Thoreau

Excellent work Rapha on connecting with consumers in a way that is meaningful and true to the integrity of your brand!

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