No doubt I’m a huge fan of Nike and the great advertising content they are so well know for. I recently caught a glimpse of the new campaign promoting the new Kobe shoe. I have to say I’m a fan. Not of Kobe, but I did like the commercials. My heart will always bleed purple and orange for the Phoenix Suns so naturally I hate the Lakers. With that said, Nike again finds a way to entertain, promote, and in some way show a very likable side to a few controversial celebs. I think I may even lump Mr. Bryant into that category. Really excellent use of start power in this campaign and I am sure this will prove what we have known all along – America loves to what athletes and musicians “act.” Aziz in obviously great in these but I’ve been into him for years. Even before Parks & Rec.
Great writing in these spots. Its funny to me how humor can be used to sell almost anything! There is certainly a fine line between really smart creative humor and the “elbow to the ribs” kind of funny but Nike does a bang up job here in my opinion. A few of my favorite lines from that last video:
“While I don’t understand most of anything Kobe is talking about…I want to.”
“What if I did stand-up in a Volcano?”
“I bought a planet.”