The number of brands we interact with on a daily basis seems to be growing every day. A professor at Brandcenter recently asked us to record all the brands we engaged with for just one day. The highest number recorded was somewhere around 130 brands. It’s no surprise that world-class organizations like Coca-Cola, Levi’s and Nike are out there doing great work and capturing our attention almost everywhere we go. These types of organizations are the gold standard as far as branding goes. With that said, one of the things I have truly enjoyed doing since I have been studying brands is finding those with a much softer voice but still connect with me in a very positive way. Sometimes it’s the product that captures my attention, other times it may be the general aesthetic or story of the brand.
This time it happens to be all of the above.
I was recently introduced to a menswear shop in Kansas City called Baldwin Denim. They offer a wide range of clothing for both men and women but specialize in high quality, raw selvedge denim. I’ve seen all the expensive designer jeans that have been bedazzled, embroidered, and adorned with just about every other tacky decoration one could think of and these are not those jeans. Baldwin represents quality premium denim sewn in the USA and designed in KC. They are simple, masculine and I plan to wear them as long as my mid-section will allow. I’m not worried about them wearing out and they embody that classic design that only looks better with age.
Heres a shot of their flagship store in Kansas City
I know everyone has their own style and this may not appeal to everyone but I’m a huge fan of Baldwin. Even if you were to take the clothes out of the picture, the vibe of the store is spot on with me. Love all the wood and matte metals. Somewhat industrial but still so refined. I love to see the emergence of high quality men’s boutiques that not only cater to men but are built and run by them.
The denim looks almost as good on as it does on the shelf 🙂
One of the things that I really love about raw selvedge denim is how they wear in. When you pick these up in the store they are going to be dark, stiff and you should buy them very tight. As you wear them they will loosen up and form to your body. They will also create a completely unique color wash depending on how you wear them, so no two people will have the same wash.
New vs. 6 months wear (still without wash)
Tell me these don’t look fantastic worn in!
These don’t come cheap but as far as I’m concerned a pair of Baldwin denim is worth the investment.
Each wrinkle and spot rubbed of dye tells a story. Each stain a memory.
After time has passed these are no longer pants, but an heirloom that can be cherished.
Baldwin denim is another great small brand that has their identity pegged and is doing a bang up job.