Tag Archives: nike

Innovation meets old-world style

Growing up my mother always made sure my brothers and I were well dressed.  For more formal occasions this often meant elaborate outfits constructed from multiple layers.  I remember one particular Sunday sitting on a pew complaining to my mom and a friend of hers about how uncomfortable I felt in whatever fruit suit she had me wearing that particular day.  Not sure why it made such an impression on me but for some reason their response has stuck with me for 20-something years:

“It’s not about how you feel, it’s about how you look.”

For far too long people have considered comfort and style to be mutually exclusive.  This just baffles me.  I find it hard to believe that in the 21st century we are unable to create a good looking product that is also comfortable and easy to wear.  Well, wouldn’t you know as soon as I started getting flustered about this very topic I come across the latest from one of the biggest names in men’s footwear, Cole Haan.  They put a classically designed brogue dress shoe on top of an ergonomic outsole for pure podiatric bliss.  You can see a definite nod to CH’s parent company NIKE who brings serious innovation and tech to the table wherever they go.

I love the design and am happy to see more menswear brands pushing the boundaries of acceptable style with great color combos and a fine integration of classic and modern aesthetic.  Here are a few pics of the shoes that will be available only at the Cole Haan store in SoHo starting next week.

And my personal favorite…

The gray/yellow might be a bit much for some but I think they are incredibly cool.  I’d love to get my hands on a pair of these someday when I’m not a broke grad student.  Pipe dreams.

I knew Cole Haan was a NIKE brand but there’s something about seeing such a blatant integration of both brands’ style that really rubbed me the right way.  I couldn’t help but think of one of NIKE’s maxims:

“If we don’t lead it, we don’t need it.”

I love their commitment to greatness.

The LunarGrand Wingtip is a perfect example of NIKE & Cole Haan leading their category.

Now, some of you that read the blog may have heard that I just recently had an opportunity to interview with NIKE for a potential summer internship.  The timing of this post is unintentionally ironic!  What are the odds that I find these shoes the same day I interview?!  I know there is little I can do at this point to escape the heat I’m going to get for this but I just want to come out to my peers and say that this was in no way strategic.

If by some chance someone at NIKE finds this,

I hope it worked 😉

Tagged , , ,

Star Power

No doubt I’m a huge fan of Nike and the great advertising content they are so well know for.  I recently caught a glimpse of the new campaign promoting the new Kobe shoe.  I have to say I’m a fan.  Not of Kobe, but I did like the commercials.  My heart will always bleed purple and orange for the Phoenix Suns so naturally I hate the Lakers.  With that said, Nike again finds a way to entertain, promote, and in some way show a very likable side to a few controversial celebs.  I think I may even lump Mr. Bryant into that category.  Really excellent use of start power in this campaign and I am sure this will prove what we have known all along – America loves to what athletes and musicians “act.”  Aziz in obviously great in these but I’ve been into him for years. Even before Parks & Rec.

Great writing in these spots.  Its funny to me how humor can be used to sell almost anything!  There is certainly a fine line between really smart creative humor and the “elbow to the ribs” kind of funny but Nike does a bang up job here in my opinion.  A few of my favorite lines from that last video:

“While I don’t understand most of anything Kobe is talking about…I want to.”

“What if I did stand-up in a Volcano?”

“I bought a planet.”

Tagged , , , , , ,